Local advertising3 min read
No, the van cannot teleport across the county
A service area is a working arrangement involving roads, time and actual people. It deserves more attention than a circle drawn because it looks tidy.
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Service areas2 min read
Before you bid on every town, look at the van
A wider map can produce a very impressive plan for a service team that has no way to make the visits. Put the travel conversation next to the campaign conversation.