PPC6 min read
4 AI PPC solutions I’ve used: why groas fits my ecommerce work best
Four AI-powered PPC solutions compared for ecommerce teams: Shopping control, account audits, AI-assisted investigation and managed execution.
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11 stories found Clear filters ↗
PPC3 min read
A shopping budget cannot restock a warehouse
The advertising proposal recommends increasing spend in the strongest product category. The trading note says that two of its most frequently ordered variants are nearly unavailable. Both documents are accurate. They need to meet before
PPC2 min read
The strange campaign setting nobody was allowed to touch
In an imagined account review, the suspicious setting is discovered at 9:17. By 9:21, somebody has called it a mess. By 9:24, a rebuild has acquired the air of an emergency response.
PPC3 min read
The lead was cheap. The first useful conversation wasn’t.
The report announces that leads are cheaper. The person answering them asks whether anyone has changed the form, because several enquiries now arrive without the information needed for a useful reply.
PPC2 min read
Before you exclude “free”, read the rest of the search
One word can make a search-review list look easier than it is. “Free” seems to announce a visitor who will never pay. The proposed exclusion is quick, tidy and pleasantly decisive.
PPC3 min read
The ad promised a comparison. The page offered a queue.
Consider an advertisement inviting a customer to compare two desk lamps. The click leads to a category page with twelve lamps, a large lifestyle photograph and a request to join a mailing list. The comparison
PPC3 min read
Three bidders, one workshop, and a very tired kettle
Set the scene in a small repair workshop. The kettle clicks off. Someone has put a screwdriver beside the biscuits. Across the desk, a media buyer opens a proposal containing more campaign divisions than the
PPC2 min read
Opening night is a terrible time to hide the renewal price
The laptop is balanced on a cushion. A trailer is playing. Someone has already said, “Oh, that's the one everybody was talking about,” which means the room has moved considerably closer to subscribing than anyone
PPC2 min read
Your excellent PPC campaign has reached the lunch break
At half past twelve, the campaign has excellent availability. The person doing the work has a sandwich, a parked van and five minutes in which nobody needs a quotation.
PPC3 min read
Seven product searches your catalogue team should hear before you buy another click
The catalogue calls it a reducing coupling. The customer calls it the little metal bit that connects the two pipes. Both descriptions can belong to a perfectly sensible enquiry. Only one of them is likely